Not So Famous | Affiliate Marketing Blog
  • Introduction To Offline Affiliate Marketing

    Posted on October 8th, 2008 J 13 comments

    Offline Marketing Banner

    Over the course of the next few weeks I will be posting a series on how I market affiliate offers offline.  Marketing (pay per lead or pay per sale) offers offline requires a lot of

    <—–creativity.

    There has been quite a bit of interest on Wickedfire about this type of marketing.  I will be posting some of my success’s as well as failures using offline marketing. 

    Example of something I tried and worked:

    Six months a go I did a test with some flyer marketing.  I believe I chose the offer from Copeac but Im not 100% on that.  Anyways, I chose the DUI Attorney Offer and it paid out something like $10-$15.  In California as well as other states, when you get a DUI, you must take a DUI class in order to fulfill certain court requirements.  I called the superior courthouse and found out when and where these classes were held.  I registered a domain relating to the offer.  Then designed a half sheet flyer that explained that this is a free consultation with an attorney. I also made sure to highlight the benefits of using an attorney for a DUI case when returning to court; expunge record, lesser fines, etc.  I ended up printing 200 half sheets (cost=$5 flyers and $10 gas= total $15.) and plastered the cars in the parking lot as well on doors of the classes.

    Results: 7 conversions. $15 in cost and 2 hours in time.  Not a bad chunk of change for a test. Now I hire people to pass the flyers out for me.

    What I will be discussing in the coming weeks:

    • Newspaper Advertising
    • Flyers (door to door and cars) (hire someone)
    • Receipt Advertising
    • Bandit Signs (hire someone)
    • Bulletin Board Advertising (hire someone)
    • Direct Mail
    • Chaos Marketing (Far out methods that I tried, a few that did and didn’t work.)

    Note to those of you that don’t like getting their hands dirty: I tend to hire people to do all of the time consuming stuff.  I stick to writing the Ad copy, etc.  With the exception of the chaos marketing methods. (Not many people want to do those.)


    Share and Enjoy:
    • TwitThis
    • Facebook
    • Google Bookmarks
    • email
     

    11 responses to “Introduction To Offline Affiliate Marketing” RSS icon

    • Great idea! Where is that dui offer now?

    • Thank you James! I think the offer moved to Hydra. Let me know how it works out if you try this.

    • Saw a comment of yours over at Nick’s blog and jetted over here and what a pleasant surprise I found. I’ve bookmarked your blog and would love to hear how your offline efforts have gone. I was very much in tune at one time with Newspapers, print magazines and campus gazettes so hopefully we can bounce some ideas off of each other. Definitely want to hear about the Chaos Marketing. A lot of people call it “insanity” when you speak of methods totally unfamiliar to them but they are good for spinning even more ideas.

      You’ve got a kicking theme here too :)
      Ruck

    • @ Ruck
      Thanks Ruck. I will be posting more today with some cool stuff. The chaos “insanity” marketing is pretty much a bunch of crazy ideas I have tried, a lot of them have failed but a few have succeeded. I think I remember you writing on your old blog about classified marketing and wished you had written more about it. I would defiantly be interested to hear some of your ideas as well. The theme is pretty awesome but I think I may change it as it seems quite a few people have it already.

    • Advertising on Newspaper is a good choice, but first I think you need to study your market. Advertising in the subway could be a great way to attract plenty of people!

    • @Mr Javo

      I’ve never done any advertising in Subways but have looked into buses. Very true whenever you advertise in newspapers you must always look at demographics and choose your offer accordingly. This goes with any type of advertising. All you can do is test test test.

    • That’s a fantastic idea… and I had always thought about doing something similar but wasn’t sure about it. Great idea hiring others to do your leg work for you. Smart guy!! Nice blog btw.

    • @jj-momscashblog

      Thank you very much. I’ll be posting more on the same topic over the next few days.

    • I’ve always thought about promoting my online stuff offline but have never really got around to it.

      I have bookmarked this site and hope you add more to it as I look forward to reading more.

      Adam

    • update your stupid blog!


    2 Trackbacks / Pingbacks