Introduction To Offline Affiliate Marketing

Over the course of the next few weeks I will be posting a series on how I market affiliate offers offline.  Marketing (pay per lead or pay per sale) offers offline requires a lot of

<—–creativity.

There has been quite a bit of interest on Wickedfire about this type of marketing.  I will be posting some of my success’s as well as failures using offline marketing. 

Example of something I tried and worked:

Six months a go I did a test with some flyer marketing.  I believe I chose the offer from Copeac but Im not 100% on that.  Anyways, I chose the DUI Attorney Offer and it paid out something like $10-$15.  In California as well as other states, when you get a DUI, you must take a DUI class in order to fulfill certain court requirements.  I called the superior courthouse and found out when and where these classes were held.  I registered a domain relating to the offer.  Then designed a half sheet flyer that explained that this is a free consultation with an attorney. I also made sure to highlight the benefits of using an attorney for a DUI case when returning to court; expunge record, lesser fines, etc.  I ended up printing 200 half sheets (cost=$5 flyers and $10 gas= total $15.) and plastered the cars in the parking lot as well on doors of the classes.

Results: 7 conversions. $15 in cost and 2 hours in time.  Not a bad chunk of change for a test. Now I hire people to pass the flyers out for me.

What I will be discussing in the coming weeks:

• Newspaper Advertising
• Flyers (door to door and cars) (hire someone)
• Receipt Advertising
• Bandit Signs (hire someone)
• Bulletin Board Advertising (hire someone)
• Direct Mail
• Chaos Marketing (Far out methods that I tried, a few that did and didn’t work.)

Note to those of you that don’t like getting their hands dirty: I tend to hire people to do all of the time consuming stuff.  I stick to writing the Ad copy, etc.  With the exception of the chaos marketing methods. (Not many people want to do those.)

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